Successful Web Site Development requires knowledge
and skills in many areas, and constant attention to six processes.
I also think that the World Wide Web is a unique medium, and that
a Web developer should take advantage of--and work with--its qualities
Developing information for the Web requires a focus on meeting
user needs. To accomplish this, our methodology involves six elements
and these six continuously ongoing processes:
Planning: define target audience, purpose, objectives,
and policies for information development and use.
Analysis: check technical construction
of web with validation tools; evaluate information consistency
and verify correctness of domain information.
Design: separate information into page-sized
chunks; connect pages along routes of use and user thinking; provide
information, context, and navigation cues; create a consistent
look and feel.
Implementation: create an extendible directory
and file structure; use HTML tools where helpful; use templates
for supporting consistent look and feel; check implementation
in various browsers.
Promotion: target publicity releases for
general Web audiences, potential users, and current users; follow
online community norms and practices; innovatively connect with
users to meet their needs.
Innovation: continuously and creatively
work for improvement to meet user needs; use testing, evaluation,
and focus groups to shift and change web's content as user needs