There was a time when e-business was merely a word, a long distant
dream but today, it is the need of the hour. Not much purpose
is solved any longer by a website that does not facilitate online
business. Providing an unquestionable edge over offline and traditional
mode of business, e-business drastically cuts down on transaction
costs and introduces your business to markets never imagined before.
Internet has revolutionized the way you manage & service customers,
the way you transact with suppliers and the way you combat your
'competition'. The trend of commerce in recent times has shifted
to integration of existing and conventional systems and procedures
to the Internet ones. The new technology wrapped as Internet-ready
devices in the form of smart-phones, PDAs and other pervasive
computing applications have so facilitated transactions that almost
demands of all patrons, howsoever trying and seemingly arduous
are met and business has begun to realize its ultimate goal of
customer satisfaction. In this revolution, can you afford to hold
your e-business-ising decision?
Benefits of the e-commerce revolution
e-commerce has evolved from consumers conducting basic transactions
on the web, to a complete retooling of the way partners, suppliers
and customers transact. Dealers and suppliers can be linked online,
reducing both lag time and paperwork. Procurement can be conducted
online by setting up an extranet that links directly to vendors,
cutting inventory carrying costs and becoming more responsive
to customers. Web-enabling billing and payment systems can streamline
financial relationships with customers and suppliers.
Expanding Market Reach/ Sales Bandwidth
Breaking barriers of geographical locations, online business brings
the World Wide Web in your stride, making you accessible to the
widest audience ever, it generates strong visibility. Its
like putting up a hoarding the whole world can see, where the
planet becomes your marketplace. With increased number of prospects,
sales too begin to charter an upward flight and higher revenues
Strengthen your Customer Relationship
With a service center that is open 9 to 5, your customers suffer
in the hours that are shut. But the Internet provides a platform
where you can actually offer 24 hours a day, seven days a weeks
support. With new technology facilitating voice and chat features,
you can respond to your customers' needs immediately and dynamically.
Regular users or interested clients may be easily kept up to date
by announcing new services through e-mails or e-newsletters, thus
deepening the bond between you and your consumers.
Enhanced Business Intelligence
Technology today enables you to know your customers better than
ever before. You know actually which market likes you most, which
aspect of your products or services are most accessed or preferred
over which others and the like. Your online presence increases
your accessibility to information - a better-informed person can
obviously make better business decisions!
Efficient Supplier Network
The Internet has ushered speedy communications facilitating the
implementation of Just In Time methodology. Resultantly lag time
reduces and drastic cuts on paper work are seen, most information
being exchanged electronically. A strong supplier network acts
as a key to reduced transactional costs.
Bottom line-Beat the Competition
With increased profitability, enhanced customer services, amplified
brand visibility, satisfied consumers and strong supplier network,
what automatically results is a successful company that need only
retain its position expanding markets and cutting down costs and
obviously leaving a battered competition behind!